MMCA
Massachusetts Museum of Contemporary Art (MMCA) is one of the largest centers for contemporary visual art and performing arts in the United States. By offering massive space and time, the museum allows the audience to explore the artist's working process and creative mind.
The new visual identity system of MMCA was inspired by the museum's buildings and gallery space. It was trying to recreate the massive and steady factory structure as well as how it can be flexible to be transformed into art exhibition space. The modular typeface and graphic elements that were developed during the process represent how MMCA is able to create this unconventional and immersive environment for artists and audience, and also to have the spirit to embrace all forms of art. With the visual language, typography, colors, and other new elements, the rebrand of MMCA can present itself with a fresh and memorable look to its audience.
Massachusetts Museum of Contemporary Art (MMCA) is one of the largest centers for contemporary visual art and performing arts in the United States. By offering massive space and time, the museum allows the audience to explore the artist's working process and creative mind.
The new visual identity system of MMCA was inspired by the museum's buildings and gallery space. It was trying to recreate the massive and steady factory structure as well as how it can be flexible to be transformed into art exhibition space. The modular typeface and graphic elements that were developed during the process represent how MMCA is able to create this unconventional and immersive environment for artists and audience, and also to have the spirit to embrace all forms of art. With the visual language, typography, colors, and other new elements, the rebrand of MMCA can present itself with a fresh and memorable look to its audience.
Mentor: Rudy Manning
Brand Strategy
Identity
Print & Digital
Typeface Design
Brand Strategy
Identity
Print & Digital
Typeface Design
The museum’s logo was inspired by the museum’s buildings and gallery space. It was intended to recreate the massive and steady factory structure as well as how it can be really flexible to be transformed into art exhibition space.
