![](https://freight.cargo.site/t/original/i/a975ffa5446e1557435828da2f173dc918fcff77fcb55700e95df5516fa86385/Meta-Global-Culinary_Welcoming-Packaing.jpg)
Meta Global Culinary
Meta is known for it's amazing culinary offerings and cafes. Meta had a desire to expand their dinning experience to a holistic global brand, bringing the entire culinary and vending program under one identity, with a subset of brands that sit beneath it.
Meta Global Culinary and IDEO teams designed a holistic brand for the global culinary team, including a strategic brand foundation and scalable visual system to bring the brand to life in everything from uniforms that unite the team to posters that give the group a strong voice.
THE OUTCOME
We created a starting point for the culinary team to begin to prototype, including sustainable packaging options and designs that could be adaptable and easily changed and produced on in-house printers.
Meta is known for it's amazing culinary offerings and cafes. Meta had a desire to expand their dinning experience to a holistic global brand, bringing the entire culinary and vending program under one identity, with a subset of brands that sit beneath it.
Meta Global Culinary and IDEO teams designed a holistic brand for the global culinary team, including a strategic brand foundation and scalable visual system to bring the brand to life in everything from uniforms that unite the team to posters that give the group a strong voice.
THE OUTCOME
We created a starting point for the culinary team to begin to prototype, including sustainable packaging options and designs that could be adaptable and easily changed and produced on in-house printers.
Client: Meta
Brand Identity
Strategy
Print & Digital
Motion
Project Guides:
Rachel Maloney
Meija Jacobs
Kristin Kelly
Brian Pelsoh
Project Leads:
Kavya Singh Barthwal
Amber Schadewald
Designers:
Molly Rolig
Yura Park
Yicen Liu
Brand Identity
Strategy
Print & Digital
Motion
Project Guides:
Rachel Maloney
Meija Jacobs
Kristin Kelly
Brian Pelsoh
Project Leads:
Kavya Singh Barthwal
Amber Schadewald
Designers:
Molly Rolig
Yura Park
Yicen Liu
![](https://freight.cargo.site/t/original/i/52ac76c8be2f24c4ab18227c2a23e8434567aa7a93eb639a907b0320b1e2f06c/Meta-Global-Culinary_Principles.jpg)
![](https://freight.cargo.site/t/original/i/304b112878d78728dd7cb177255126ca87021e2a99e5bf23d1809c4dc5917899/Meta-Global-Culinary_Logo_1.jpg)
![](https://freight.cargo.site/t/original/i/7f338ead208fd48df36cbd73beb10a5e9913c1806ebd4a3a5e45ba663d62c652/Meta-Global-Culinary_Logo_3.jpg)
![](https://freight.cargo.site/t/original/i/49d3d921bd2d16312d85565de4d938c5a5712bf0d592834c8e05e9bf091fab53/Meta-Global-Culinary_Logo_4.jpg)
![](https://freight.cargo.site/t/original/i/ac87896152c27148afcb32d3bc407317f6f71b201d5dce452a37a35ab6c5cd2f/Meta-Global-Culinary_Logo_5.jpg)
![](https://freight.cargo.site/t/original/i/a4795bff49b721009391c41728d54c657f282180f64959c70a07b8653c26bd53/Meta-Global-Culinary_Color-Theme.jpg)
![](https://freight.cargo.site/t/original/i/8c721cb27c9500e82458c90e92d126cb652748ef68d69d27d2cf7c35671405a3/Meta-Global-Culinary_Gradient-Theme.jpg)
![](https://freight.cargo.site/t/original/i/be47fb8801afb555c457885326bc2543409f8f37b7f326f905c58d623b2d3508/Meta-Global-Culinary_Typeface.jpg)
![](https://freight.cargo.site/t/original/i/961c30ef4c70ba9d27cc7dab278e158e08c77c67f2898499f33823d6ddf3a945/Meta-Global-Culinary_Pattern.jpg)
![](https://freight.cargo.site/t/original/i/317cbb713dd1bc0e296a181c015d48aa8e602c24c7a5c6c37226d0440c0dfbe7/Meta-Global-Culinary_Stickers.jpg)
![](https://freight.cargo.site/t/original/i/289245cf831cfc687eb025679748d387aa2ed8fcbad013f6bfda7d45a7a055ac/Meta-Global-Culinary_Illustration-Elements.jpg)
![](https://freight.cargo.site/t/original/i/7085397a41c61486a430bfb0d55968f7c5c41374bd46f4b49441c6bdc31cef78/Meta-Global-Culinary_Scene-Illustrations.jpg)
![](https://freight.cargo.site/t/original/i/02c56d231fe5f0e6f2a9da4bb33abb0bd0bd68aaaf867e4393722f67035c1c3c/Meta-Global-Culinary_Brand-Assets.jpg)
![](https://freight.cargo.site/t/original/i/abd07daf66a1481b7c729157a27f59e9a26fb1facef810b6afccd02b1658f042/Meta-Global-Culinary_Workplace-Post.jpg)
![](https://freight.cargo.site/t/original/i/2856aae7efa591681a71881ec10fb6defbac5ddfdfaa66834ba18d854b4636ae/Meta-Global-Culinary_Bandana.jpg)
![](https://freight.cargo.site/t/original/i/301e6963eb8a9239ad030bcc77a3a56e38c115c3a9721d791c48279ea0279ba0/Meta-Global-Culinary_Pins.jpg)
![](https://freight.cargo.site/t/original/i/a50e43352b1797470002fd05dfa3e937c65bc53aa1913dec12a098932540f75d/Meta-Global-Culinary_Pins_2.jpg)
![](https://freight.cargo.site/t/original/i/efa94e1a1b4e96eed4d0974c5f75928227e97c22f5cec96804e7c1db563e6ec8/Meta-Global-Culinary_Towel.jpg)
![](https://freight.cargo.site/t/original/i/8212f1d5995a98ba0560e2a3842a4584024b26d3bbca775c2e1fd72ccbc1cd35/Meta-Global-Culinary_Water-Bottle---Stickers.jpg)