Meta Global Culinary
Meta is known for it's exceptional culinary offerings and cafes. Driven by a vision to elevate their dining experience into a cohesive global brand, Meta sets out to unify its entire culinary and vending program under a single identity, supported by a family of sub-brands.
In collaboration with Meta’s Global Culinary team, IDEO crafted a comprehensive brand strategy and scalable visual system. This holistic brand framework brings the new identity to life across multiple touchpoints—from team uniforms that foster unity to impactful posters that amplify the brand’s voice.
As a foundation for future development, we provided the culinary team with a suite of prototype-ready assets. This includes sustainable packaging solutions and adaptable design templates that can be easily modified and printed by the in-house team, ensuring both flexibility and consistency across global locations.
Meta is known for it's exceptional culinary offerings and cafes. Driven by a vision to elevate their dining experience into a cohesive global brand, Meta sets out to unify its entire culinary and vending program under a single identity, supported by a family of sub-brands.
In collaboration with Meta’s Global Culinary team, IDEO crafted a comprehensive brand strategy and scalable visual system. This holistic brand framework brings the new identity to life across multiple touchpoints—from team uniforms that foster unity to impactful posters that amplify the brand’s voice.
As a foundation for future development, we provided the culinary team with a suite of prototype-ready assets. This includes sustainable packaging solutions and adaptable design templates that can be easily modified and printed by the in-house team, ensuring both flexibility and consistency across global locations.
Brand Identity
Brand Strategy
Print & Digital
Motion
Team:
Rachel Maloney
Meija Jacobs
Kristin Kelly
Brian Pelsoh
Kavya Singh Barthwal
Amber Schadewald
Molly Rolig
Yicen Liu
Yura Park
Colleen Rose
Nico Gibson
Takashi Wickes
Brand Strategy
Print & Digital
Motion
Team:
Rachel Maloney
Meija Jacobs
Kristin Kelly
Brian Pelsoh
Kavya Singh Barthwal
Amber Schadewald
Molly Rolig
Yicen Liu
Yura Park
Colleen Rose
Nico Gibson
Takashi Wickes
