Meta Global Culinary

Meta is known for it's amazing culinary offerings and cafes. Meta had a desire to expand their dinning experience to a holistic global brand, bringing the entire culinary and vending program under one identity, with a subset of brands that sit beneath it.

Meta Global Culinary and IDEO teams designed a holistic brand for the global culinary team, including a strategic brand foundation and scalable visual system to bring the brand to life in everything from uniforms that unite the team to posters that give the group a strong voice. 

We created a starting point for the culinary team to begin to prototype, including sustainable packaging options and designs that could be adaptable and easily changed and produced on in-house printers.
Client: Meta

Brand Identity
Print & Digital

Project Guides:
Rachel Maloney
Meija Jacobs
Kristin Kelly
Brian Pelsoh

Project Leads:
Kavya Singh Barthwal
Amber Schadewald

Molly Rolig
Yura Park
Yicen Liu

project (WIP)


© 2024 Yicen Liu