Project
Experiment
About
© 2025 Yicen Liu
Meta is renowned for its exceptional culinary experiences, with cafes and dining spaces that bring people together across its global campuses. Seeking to elevate these offerings into a cohesive and recognizable brand, Meta partnered with us to unify its entire culinary and vending program under a single identity supported by a flexible family of sub-brands.
In collaboration with Meta’s Global Culinary team, we developed a comprehensive brand strategy and scalable visual system designed to connect diverse dining experiences under one shared story. The new framework comes to life across multiple touchpoints, from team uniforms that foster belonging to vibrant environmental graphics and communications that express the brand’s spirit.
As a foundation for future development, we provided the culinary team with a suite of prototype-ready assets, including sustainable packaging concepts and adaptable design templates. These tools equip the in-house team to apply and evolve the brand with ease, ensuring consistency, creativity, and impact across all of Meta’s global culinary destinations.
IDEO TEAM:
Rachel Maloney
Meija Jacobs
Kristin Kelly
Brian Pelsoh
Kavya Singh Barthwal
Amber Schadewald
Molly Rolig
Yicen Liu
Yura Park
Colleen Rose
Nico Gibson
Takashi Wickes
PROJECT SCOPE:
Brand Strategy
Brand Identity
Print & Digital
Motion Design